APU Makes It Possible

An Online Bachelor's in Marketing That's Affordable & Flexible

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Earn Your BA in Marketing Online

Exceptional marketing is the foundation for business and organizational success. Its classic definition revolves around the 4Ps: product, place, price, and promotion—a definition that continues to evolve and grow in our increasingly digital world. American Public University (APU) offers a bachelor’s degree in marketing that equips you with the requisite knowledge to build awareness for a product or service and help create demand by identifying an offering’s differentiated and competitive advantages.

APU’s programs are online with 24/7 access and no set login times. At APU, there are no entrance exams and classes start every month, so you can begin quickly and control your schedule. Ask us about transfer credit opportunities to help you save time and money in completing your degree.

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ACBSP Accreditation Council for Business Schools and Programs


APU's Bachelor of Arts in Marketing has earned specialty accreditation from the Accreditation Council for Business Schools and Programs (ACBSP®).

Helping You Save on Your Bachelor's

Explore your options to make learning affordable.

* All U.S. active-duty servicemembers, National Guard members, Reservists, and military families, (parents, spouses, legal partners, siblings, and dependents) are eligible for the Preferred Military Rate of $250/credit hour for undergraduate and $290/credit hour for master’s-level courses. The Preferred Military Rate, which is applied automatically, supersedes all other university grants and special rates, and cannot be combined with any other special promotions.

Making Quality Higher Education Within Reach

Top 11%
For Return on Investment

Reflecting our commitment to deliver value.

Per Credit Hour

Tuition for associate degrees, bachelor’s degrees, and undergraduate certificates. Request information to learn how you can save with one of our tuition grants.

Per Credit Hour

For undergraduate programs with APU’s Preferred Military Rate for eligible students.


We provide no-cost ebooks for all undergraduates.

Transfer Credit Evaluation

APU does not charge to evaluate and apply eligible transfer credit.

Application Fee

There is no cost to apply for undergraduate and master’s-level programs.

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Why You Should Earn This Bachelor's From APU

Essential Knowledge

APU’s program covers the fundamentals of the discipline: product development, research and strategy, branding, planning and distribution, pricing and sales promotion, ecommerce, advertising, and public relations.

A Strong Foundation

Your coursework is complemented by a healthy balance of foundational business areas, such as law and ethics, accounting, finance, statistics, and supervision.

Hands-On Learning

To prepare you for real-world experiences, you will create a strategic business plan and be challenged to demonstrate creative problem solving and anticipate market trends.


A large number of general electives allow you to tailor your studies to align with your personal or professional goals. To provide further focus, you will choose from a variety of concentration options.

Real-World Insight

Your learning will be enriched by faculty sharing their practical experience from business and industry. Some have held managerial roles in Fortune 500 companies.

Looking for Something Else?

If you’d like to explore other program options, we have 150+ undergraduate programs to consider.

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Classes begin July 1.

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There is no cost to apply for undergraduate and master’s-level programs