APU Makes It Possible

An Online Master’s in Sports Management for Less Than $12,000

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Earn Your Master’s in Sports Management 100% Online

Athletic programs, sports teams, and individual athletes have a winning mindset. Leaders with advanced knowledge in sports administration help support this goal. By earning your Master of Science in Sports Management online from American Public University (APU), you enhance your understanding of sports administration and coaching theory, while building business skills designed to drive strategy and success for programs, teams, and athletes.

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Making Quality Higher Education Within Reach

Per Credit Hour

Tuition for master’s degrees and graduate certificates.

Per Credit Hour

For undergraduate and master’s-level programs with APU’s Military Tuition Grant for eligible students

Entrance Exams

No GRE, GMAT, or other standardized test scores required. Programs start monthly.

Application Fee

There is no cost to apply.

Transfer Credit Evaluation

APU does not charge to evaluate and apply eligible transfer credit.

Textbooks & Ebooks

Some master's-level courses provide no-cost textbooks to minimize your expenses.

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No Entrance Exams

Begin your studies quickly. This MS in Sports Management requires no GMAT or GRE entrance exams, and the program starts monthly, putting you in control.

Essential Coursework

The curriculum provides a broad, yet comprehensive, exploration of the industry, sports law, finance, and event management. A deep dive on sports marketing and promotion furthers your knowledge related to marketing mix, sport sponsorship, licensing, and communications.


To focus your studies, you will choose a concentration. Those completing the Interscholastic Athletic Administration concentration have the opportunity to earn certification from the National Interscholastic Athletic Administrators Association.

COSMA Candidacy

APU’s Master of Science in Sports Management has been granted candidacy status by the Commission on Sport Management Accreditation (COSMA).


This program is designed to provide advanced knowledge and skill to support interests in interscholastic or intercollegiate coaching, sports management, sports marketing, or front office management.

Practical Perspective

An industry advisory council provides real-world insight to ensure our MS in Sports Management program is timely and relevant.

Helping You Save on Your Master's

Explore your options to make learning affordable.

* All U.S. active-duty servicemembers, National Guard members, Reservists, and military spouses/dependents are eligible for our Military Tuition Grant that covers undergraduate and master’s-level tuition above the military TA cap of $250/credit hour.

Looking for Something Else?

If you’d like to explore other program options, we have 200+ master’s degrees and graduate certificates to consider.

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Classes begin November 1.
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There is no application fee.